Monetizing Innovation book cover

The Cost of Getting Monetization Strategy Wrong

72% of innovations fail to meet their revenue and profit targets

Don’t be a statistic

“In a world in which nearly three-quarters of all new products or services miss their revenue and profit goals, Monetizing Innovation should be required reading for all product and marketing leaders. I cannot overstate the importance of this groundbreaking new work.”
— Leela Srinivasan, Chief Marketing Officer, Lever

A #1 Amazon New Release in Product Design – Order Now

How Do You Monetize?

Do you have a clear pricing strategy? Take the free diagnostic assessment today to move one step closer to designing products around the price. 10 participants will be selected at random to receive a free, signed copy of the book.

Take the Assessment

Books flipping a page


Explore the book and take a look inside.

Look Inside

Black and white coffee diagnostics

Actionable Insights

Take our 15-minute diagnostic assessment.

How Do You Monetize?

Black and white bridge at night

Success Stories

See Monetizing Innovation in action.

View Case Studies