The Cost of Getting Monetization Strategy Wrong
72% of innovations fail to meet their revenue and profit targets
Don’t be a statistic“In a world in which nearly three-quarters of all new products or services miss their revenue and profit goals, Monetizing Innovation should be required reading for all product and marketing leaders. I cannot overstate the importance of this groundbreaking new work.”
— Leela Srinivasan, Chief Marketing Officer, Lever
A #1 Amazon New Release in Product Design – Order Now
How Do You Monetize?
Do you have a clear pricing strategy? Take the free diagnostic assessment today to move one step closer to designing products around the price. 10 participants will be selected at random to receive a free, signed copy of the book.
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