Media Kit

About Simon-Kucher & Partners

Simon-Kucher & Partners is the world’s largest pricing consultancy. For more than 30 years it has been helping companies boost their sales and profits through superior monetization strategies. Simon-Kucher is active in all major markets; currently the global network spans 32 offices in 22 countries.

About the Book

In Monetizing Innovation: How Smart Companies Design the Product around the Price (Wiley, 2016), authors Madhavan Ramanujam (board member and partner) and Georg Tacke (co-CEO) of the world’s premier monetizing consulting services company Simon-Kucher & Partners – distil the lessons of 30 years and more than 10,000 projects into a practical, nine-step approach for drastically improving the odds of new-product success. Through case studies – including Porsche, LinkedIn, Swarovski and Uber – the book illustrates the importance of putting the customer’s willingness to pay at the very core of product design.

About the Authors

Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners based in its San Francisco/Silicon Valley office. Advising companies of all sizes from Fortune 500s to startups, Ramanujam has led more than 125 monetization projects for Internet, software and technology clients, helping bring numerous new products to market.


Georg Tacke is co-CEO of Simon-Kucher & Partners. Over the last 25 years he has helped develop the firm from a small boutique to a global consultancy with more than 900 employees. Tacke is regarded as one of the leading international pricing and monetization experts. In this area he also acts as a personal consultant to C-level executives in various industries.

Praise for Monetizing Innovation

“This book is a very practical guide to the difficult decisions that have to be made during the product development process. It’s a must-read for anyone responsible for product development.”
Mark James, Senior Vice President of Global Pricing and Product, DHL Express

“Optimizely uses the principles outlined in this book, which remind us that the products we deliver to our customers must align to their willingness to pay for them. This book offers invaluable lessons for growth companies at all stages.”
Dan Siroker, Co-Founder and CEO, Optimizely

“Understanding and anticipating what customers value is more critical than ever in this Information Age and the authors’ ‘nine steps’ provide a methodology that can be applied to any industry.”
Nigel Lewis, Vice President of Aftermarket Solutions, Caterpillar

“Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book.”
Bill Gurley, Board Member of Uber and General Partner at Benchmark

“Monetizing Innovation bridges the chasm between mediocre product innovation and trailblazing business transformation. Now product, marketing, and finance teams can all point to a single source of truth – which provides insights, skills, and ideas to boost product ROI.”
Duncan Robertson, Partner, Paxion Capital Partners; Former CFO, OpenTable