Madhavan speaking event

November 9, 2016

It’s Price Before Product. Period. – First Round

Over the second half of the 1990s, Porsche hatched plans for a new car. Annual sales were a third of what they’d been the decade prior, so the company badly needed a turnaround. The car hit the market in 2003. A decade later, Porsche sold 100,000 of the model in one year — nearly five times as many as it did in its launch year — which accounted for half the company’s total profit. This enabled Porsche to eventually pay down its debt, increase its cash reserves and generate the highest profit per car in the automobile industry. What was this impactful, new product?

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Diagram and the arm with a marker that draws an arrow.

July 26, 2016

The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy – StartUp Nation

Seventy-five percent of venture capital-based startups fail in the United States, according to a 2012 Harvard Business School study. What could be the reason behind this? One issue is a lack of pricing strategy. Even in its earliest stages, a startup should be considering how it will monetize its offerings. The story of Optimizely, a San Francisco-based startup that has achieved incredible triple-digit annual revenue growth, proves the power of considering pricing from the inception of a venture.

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monetizing innovation - SKI

July 5, 2016

Madhavan Ramanujam in conversation with The Marketing Journal

Companies invest substantially in designing and building products. Yet they struggle to monetize them. Billions of dollars are spent and lost every year because more than 70 percent of innovations fail to meet financial goals – or fail entirely. Christian Sarkar, CEO, Double Loop Marketing, interviews Madhavan Ramanujam, co-author of Monetizing Innovation about what creates success and how to avoid becoming another statistic.

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Soda with straw Keurig Kold

June 22, 2016

Keurig Kold So-Duh Machine: The tale of an undead

Less than 10 months after launch, Keurig Kold has officially lost its fizz. Keurig, which built its empire on single-serve, pod-based beverages, just announced its discontinuation of Kold, the expensive home soda machine no one wanted. But its exorbitant cost – $370 dollars – isn’t the only hurdle. Soda consumption in the U.S. is on the decline, falling to a 30-year low.

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Swiss army multipurpose knife isolated on white

June 20, 2016

Verdict: Classic “Feature Shock”!

Author: Madhavan Ramanujam

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