April 28, 2016
Batter Up: Why Marketing Should be on First in the Game of Innovation
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
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April 28, 2016
The Reason Google Glass Failed that No One is Talking About
It really is a genius idea. A pair of glasses that can project information or perform actions on a virtual screen, quite literally, in front of your face – all you have to do is ask.
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April 26, 2016
Tomasz Tunguz (Inc.): The 3 Pricing Strategies Your Startup Should Choose From
Pricing. Is there any word that confers some whisper of dark arts than pricing? Or any question that instills less confidence than, “How did you derive your pricing strategy?” Many times, startups replicate and tune competitors’ pricing strategies. If everyone else prices per seat, then so should we…
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