Madhavan speaking event

It’s Price Before Product. Period. – First Round

November 9, 2016

Over the second half of the 1990s, Porsche hatched plans for a new car. Annual sales were a third of what they’d been the decade prior, so the company badly needed a turnaround. The car hit the market in 2003. A decade later, Porsche sold 100,000 of the model in one year — nearly five times as many as it did in its launch year — which accounted for half the company’s total profit. This enabled Porsche to eventually pay down its debt, increase its cash reserves and generate the highest profit per car in the automobile industry. What was this impactful, new product?

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Categories: New Product Development, Product Design

The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy – StartUp Nation

July 26, 2016

Seventy-five percent of venture capital-based startups fail in the United States, according to a 2012 Harvard Business School study. What could be the reason behind this? One issue is a lack of pricing strategy. Even in its earliest stages, a startup should be considering how it will monetize its offerings. The story of Optimizely, a San Francisco-based startup that has achieved incredible triple-digit annual revenue growth, proves the power of considering pricing from the inception of a venture.

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Categories: New Product Development, Product Design

Madhavan Ramanujam in conversation with The Marketing Journal

July 5, 2016

Companies invest substantially in designing and building products. Yet they struggle to monetize them. Billions of dollars are spent and lost every year because more than 70 percent of innovations fail to meet financial goals – or fail entirely. Christian Sarkar, CEO, Double Loop Marketing, interviews Madhavan Ramanujam, co-author of Monetizing Innovation about what creates success and how to avoid becoming another statistic.

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Categories: New Product Development, Product Design

Verdict: Classic “Feature Shock”!

June 20, 2016

Author: Madhavan Ramanujam

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Categories: New Product Development, Product Design

You Need to Immediately Stop Believing These 5 Product Innovation Misconceptions – Entrepreneur

June 13, 2016

For many entrepreneurs, the process of creating and launching a new product or service is intense and intimate. Often, you’re so passionate about the idea that you believe its merits will be self-evident to prospective customers; that the innovation is so obvious and exceptional that it will sell itself. Confidence is good — until it gets in the way, causing you to forget (or neglect) one pivotal step in the process: monetization.

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Categories: New Product Development, Product Design