What Pizza and Breadsticks Can Teach Everyone About Price Bundling – Inc.

May 19, 2016

Do you consider yourself a pricing guru? Someone who can take reliable data about what customer segments are willing to pay, and use it to construct a pricing plan that maximizes revenues?

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Categories: New Product Development

FailurePic

There are Only Four Flavors of Monetizing Innovation Failure

May 13, 2016

The odds are stacked mightily against any company that launches a new product or service. Between 65% and 75% of new offerings fail outright or miss their revenue or profit goals, depending on whose research you look at. And the tab of those failures is hefty — $260 billion in the U.S. alone in 2010, according to University of Texas at Austin professor Rob Adams.

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Categories: New Product Development

In Product Development, Let Your Customers Define Perfection (HBR)

May 10, 2016

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies.

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Categories: New Product Development

growing plant inside of a lightbulb

Batter Up: Why Marketing Should be on First in the Game of Innovation

April 28, 2016

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

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Categories: New Product Development, Product Design

dart missing a dart board

The Reason Google Glass Failed that No One is Talking About

April 28, 2016

It really is a genius idea. A pair of glasses that can project information or perform actions on a virtual screen, quite literally, in front of your face – all you have to do is ask.

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Categories: New Product Development, Product Design