growing plant inside of a lightbulb

Batter Up: Why Marketing Should be on First in the Game of Innovation

April 28, 2016

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

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Categories: New Product Development, Product Design

dart missing a dart board

The Reason Google Glass Failed that No One is Talking About

April 28, 2016

It really is a genius idea. A pair of glasses that can project information or perform actions on a virtual screen, quite literally, in front of your face – all you have to do is ask.

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Categories: New Product Development, Product Design