Soda with straw Keurig Kold

Keurig Kold So-Duh Machine: The tale of an undead

June 22, 2016

Less than 10 months after launch, Keurig Kold has officially lost its fizz. Keurig, which built its empire on single-serve, pod-based beverages, just announced its discontinuation of Kold, the expensive home soda machine no one wanted. But its exorbitant cost – $370 dollars – isn’t the only hurdle. Soda consumption in the U.S. is on the decline, falling to a 30-year low.

Read More

Categories: Uncategorized

Setting the right price

Your New Hit Product Might Be Underpriced – HBR

May 26, 2016

The odds are stacked against new products or services. Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Other failed products either answer a question no one cares about or are the wrong answer to the right question – Google Glass or the Segway personal transporter, for example.

Read More

Categories: Uncategorized