Embracing a New Design Thinking Paradigm

Download Chapter 3, “Why Good People Get it Wrong”

For a preview of Monetizing Innovation, download Chapter 3 for a look into how to design your product around a price. Inside, you’ll gain insight into:

  • The five myths and misperceptions with the prevailing mindset on monetization and product development
  • How to embrace the new paradigm
  • How you can get it right
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Monetizing Innovation Book Cover